lead generation process - the game of the big boys
Leads are the name of the game for building any sort of business both offline and online so having a good lead generation process is vital to the ultimate success of your business.
Leads are an essential component in building any kind of business successfully, if it is a normal bricks and mortar company or a Web business. Good lead generation is vital to the financial success of any company, whether big or little.
You may well think a lead is a lead, but you are wrong. Creating a cold lead and a very focused lead ultimately costs the same, but the latter is definitely better.
For instance, if leads are not being qualified in the promoting process then you’ll yourself frittering away time on unqualified and disinterested prospects.
Your sales response rates drop, and business declines. It’s a vicious spiral.
Lead generation is going to be something you’ve got to do every day and you’ve got to learn to generate quality leads efficiently. Offline you will spend a lot of hours meeting prospects and driving to and from appointments and making calls. If one of your techniques of prospecting is gathering paper through forms and fliers, all this info must be translated and transcribed into a database. More info in the shape of leaflets must be mailed and then there’s the qualifying process that must definitely be gone thru, adding more expense and time. Back office staff in the sales department then has to process the lead thru to ( hopefully ) a successful closing.
Generating leads online is no less complicated and labor-intensive, and if you have operated a web Multi-Level Marketing business for any period of time you’re probably nodding in accord. OK you have an audience of millions when you market online, but that means that qualifying process is rather more important and it’s much more hard because few people really know you from a hole in the ground.
It takes money and time to correctly launch any business, and the more money one can invest, the better, as this way a sufficient staff can be employed for the purpose of lead generation and other activities that are critical to the firm’s success. Money must also be spent to publicize properly, as this is an avenue through which more leads can be generated.
If you have built your beautiful website and you follow all of the tried and tested methods of success, like adding articles continually, answering mails swiftly, employing autoresponders and having a notable opt-in box, and you have built hundreds of backlinks thru article submissions, blogs and social media sites, why the heck aren’t you making any money?
If you’re like 97% of all online marketers at about that point, you may probably be thinking of giving up and returning to the arena of offline selling.
You were good at it. But there are not any roles! The people in line before you are people who are far more qualified than you are!
So what to do? Buy leads?
Good luck with that. Even if you can find a reputable company which will give you fresh, qualified leads, you may pay thru the nose for them, whether you convert them to sales or not. Your profits are quickly sliding away and you cannot raise the cost of your product, because then nobody will be interested.
What you want is a reliable lead generation system that works, one that is simple to learn and one that keeps you in charge of the whole process.
Your lead starts with you and ends with you when you close a deal. You want a system that teaches you the very latest systems of grabbing those centered and qualified leads, and will keep you recent on the most recent, innovative methods for getting you through the lead generation process simply, leaving you with more time to build and improve your business.